Tesco’s loyalty to Direct Rail Services quantified

British rail freight operator Direct Rail Services is cleaning up in the aisles at Tesco, the UK’s biggest supermarket chain. The retailer and the rail operator have renewed their loyalty cards. They will work together until at least mid-2027. Tesco remains the most prominent retailer to use rail on a daily basis for the distribution of fast-moving consumer goods (FMCG) around Britain.
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